From Static Media Lists to Dynamic PR: How Mailchimp Is Transforming Media Relations
Advanced Segmentation: Your New Secret Weapon
Remember the days of scrolling through endless contact lists trying to find the perfect journalist match? Those days are over. Here's how Mailchimp's segmentation helps you work smarter:
Beat Preferences: Group contacts based on what they actually cover. Tech reporters in one segment, health writers in another - you get the idea. No spray and pray pitching here!
Story Interests: Tag journalists based on the specific stories they love. When that perfect story comes up, you'll know exactly who's interested.
Past Coverage: Keep track of who's covered your stories before. Building on existing relationships? Yes, please!
Response History: See who's engaging with your pitches and who might need a different approach. It's the perfect partner for your media outreach.
Dynamic Contact Profiles: Getting to Know Your Media Contacts (Really)
Think of this as your digital rolodex on steroids. Each profile tells you everything you need to know about your media contacts:
Coverage History: Clarity on what stories they've covered before - perfect for crafting that personalized pitch
Engagement Tracking: See exactly how they interact with your emails (no more guessing if they're interested)
Best Contact Times: Schedule your pitches for when they're most likely to be read (because timing is everything!)
Making It Work: Your Step-by-Step Guide
Ready to try it on your own? Here's how:
Get Organized: Import those contacts and give them some structure. Tag them, group them, make them searchable. Future you will be thankful.
Smart Segmentation: Create groups that make sense for your outreach. Think beyond just "tech reporter" - get specific about what types of tech they cover.
Personalization That Works: Use those dynamic content blocks to make every pitch feel custom-made (because it will be!)
Learn & Adjust: Keep an eye on what's working. Which pitches are getting opened? Which topics are hot? Use that intel to keep improving.
Ready to Transform Your Media Relations?
If you're ready to say goodbye to static spreadsheets and hello to dynamic media relationships, it's time to check out Mailchimp. Our community has found that these tools aren't just making our lives easier - they're helping us build stronger, more meaningful connections with journalists. And isn't that what great PR is made of?
Explore how Intuit Mailchimp can transform your PR workflow at mailchimp.com. Have questions about how we're using these features? Shoot us an email: info@prgirlmanifesto.org
